Seismic shift in Healthcare Decision Making …and what it means for Market Research

18 Nov 2014

Dramatic Fall in Pharma Profits During the latter half of the 20th century, pharmaceutical companies developed the vast majority of medicines, yielding many years of bumper profits. Even last year, five major pharmaceutical majors made a profit of 20% or more - Pfizer, Hoffmann-La Roche, AbbVie, GlaxoSmithKline and Eli Lilly. On face value, it would appear that all is well, but the pharmaceutical companies are facing massive challenges, in that they are no longer making the number of breakthroughs that they used to. Of the 20-30 drugs brought to the market annually, most informed observers believe maybe three are genuinely…